Our industry is so complex and changes ever frequently that one must read for
hours a day to keep up with the masses in order to be profitable.
Information is key and us being a neutral source that does not compete for
industry know-how is what we are all about. To exploit the hidden
treasures of tools, connections and philosophies that can enhance your business
indefinitely.
Whether you play by the rules or dabble in the grey area of email marketing, all of us must
know the pertinent consequences, whether good or bad, so we can either
continue with prosperity or halt bad practices. After all, we have no
lobbyists. We have no checks and balances. There are no outcomes of our
actions nor politics that keep our industry leveled. There are lawsuits and
a Can-Spam diplomacy that has so many holes that anyone with a good lawyer and a pocket
full of cash can bend the outcome in their favor.
But some are not so lucky.
We have international untouchable rogues that can attack without warning
which can bring any ill prepared marketing company to its knees costing
thousands of dollars for one simple electronic message. An ever
increasing game of chess is what my readers play and The Data Guide intends
to expose some of the secret moves so you can stay ahead of the game without
being handed your hat.
Two companies formed this newsletter.
Quickie Marketing, Inc., and
Deal Direct Leads, LLC. James Carner of Quickie Marketing, Inc. is the
Editor in Chief and has a well known history in our market. He founded the
infamous
The Viral Spiral newsletter
that was in publication for several years with over 60,000 subscribers
nationwide. His company,
Quickie
Marketing, Inc. does list hygiene specializing in removing complainers
and traps from databases.
Allen & Joseph Bisconti of Deal Direct LLC. specialize in database acquisition and lead/coreg
feeds. Together, both companies have irreplaceable industry ties that
will help make this newsletter successful. Our motives are to provide
information first and services second.